It starts early. You learn to read people. What they like. What they don’t. Where you land. You adjust. A little at first. Then more. Until it’s not even a decision anymore. It’s just how you move.
I did it everywhere. With people I thought knew more than me. In relationships where I assumed I’d done something wrong. In the way I spoke, the way I showed up, the way I made sure I was “good”. And still, underneath it, the same thing. Not enough.
So you try harder. Say it better. Do it better. Be easier. Be more likeable. Less difficult. Less yourself. You call it growth. But it’s not. It’s self-abandonment.
Because every time you override what you actually think, or feel, or want, something goes quiet. Not dramatically. Just enough that you stop noticing.
And then one day you realise you don’t back yourself at all. You wait. For someone to say it’s good. That you’re right. That you’re allowed. Permission, everywhere. Even when no one’s asking you to.
The shift isn’t big. It’s not a mindset. It’s not a practice. It’s a moment. Where you stop adjusting. Where you don’t explain yourself. Where you don’t soften what you actually think. You just stay with it.
It’s uncomfortable. Because you feel exposed. Like you’ve removed something that used to protect you. But at the same time, something else comes in. Weight. Clarity. A sense that you’re actually there. Not performing. Not trying to land well. Just there.
And from there, something changes. You don’t need as much. Not as much approval. Not as much reassurance. Not as much feedback. Because you’re not leaving yourself every time something external shifts.
That’s what self-championing is. Not building yourself up. Not convincing yourself you’re enough. Just not abandoning yourself anymore.

Jen May is a passionate coach specialising in female empowerment and self-expression. She is dedicated to guiding women to follow their wild hearts and discover new pathways to freedom and strength. With over 20 years of experience in the entertainment industry, Jen brings rich expertise to her coaching practice. She is certified in NLP(ABNLP), EFT, TFT(ATFT), Life Coaching(MASC), and Hypnotherapy(ABH).
Jen invites you to embrace the mystery of life, to connect with the wildness of your soul, the depth of your emotions, and the power of your unique voice. Together, you will explore the beauty of being fully alive, embracing the challenges and joys of life with an open and resilient heart. Her coaching is a profound call to transformation, to find your voice, and to step into the light of your true Self.